“Ability to withstand Hardship or last despite Adverse conditions”

We design and Produce garments that are basic, classic and essential, with no gimmicks, no frills, neither bogus features.
Various sections for various purposes: some very specific like ‘Enduro’ jackets for technical and rude motorcycling, some daily wearable for the great OutDoor or for a more comfortable (and Sporty) attitude to your working needs.

Our clothes are built last over time as much as possible, starting from their style and superior quality, to the smallest detail; this is one of the reasons why we stay very close to the people who cut and sew them. We deeply care for our products.

We want to make genuine and honest men’s stuff and gear, no more no less, that’s it.

Sections and activities apparel

biondo endurance enduro bmw motorcycle jacket offroad mud
"FUN and the MUD"

UltraLight Technical Off-road motorcycling Equipment; 100% three Layers Cordura® by Invista with Ceramic Membrane and Kevlar patches

biondo endurance enduro motorcycle jacket africa desert children
"Go Touring!"

Touring and Adventure motorcycling Apparel, Light-Enduro Jackets and All-round Vests, equipped w/CE aproved Impact-reactive protections and WaterProof accessories

biondo endurance cotton khaki sport waterproof parka blue trousers snow mountains

OverCoats, Parkas and Blousons for Cold climates; Proof to Wind and Water, fully Taped with Warm detachable Liners

biondo endurance heavyduty black cordura luggage
"Tough & Basic"

Daily and essential Workwear in Heavy cotton, Moleskin or stiff canvas; rugged HorseHide Jackets for OutDoor Labors and intense Tasks

biondo endurance emergency sea kayak waves rocks safety helmet semi dry top
"All About the Sea"

WhiteWater, Big Seas, OffShore and Kayaks apparel. Three-Layers Nylon mimetic Jackets and Emergency Cover-All with Reflective taping and Hi-Visibility attachements

salty dog


biondo endurance motorcycle rally leather jacket LGB_001 FastBack Mk 1 mud offroad

“Are you looking at me?…”

We left Milano with Roberto’s long bed old Military PickUp truck, packed with brand new Triumph Bonneville customized on purpose into scrambler machines.
In that long gone era, every year, the non-competitive Enduro race “Cavalcata del Monferrato” used to take place onto the hills around Casale, a little town in the Piedmont countryside, NorthWest of Italy.

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